The worst social media manager of all time?

A few days ago, Miracle Mattress in San Antonio, Texas was just another typical mattress store. Thanks to a highly ignorant commercial making fun of the 9/11 attacks, however, they are currently the most hated mattress store in the U.S. To add to the drama, the commercial was created by, and also stars, the owner’s daughter Cherise Bonanno. How ignorant is she? Well…

-She is actually the company’s social media manager. She actually gets paid a salary for what she does on social media to represent Miracle Mattress. After creating, approving, and participating in the commercial, she posted it on the Miracle Mattress Facebook page.

-Instead of taking ownership and responsibility for her actions, or instead of simply shutting up for a day or two to let the hatred die down, she is still on Facebook responding to people. Some have alleged that she has used fake FB accounts to attempt to stick up for the company. There are many vitriolic comments directed to her, most of which refer to her as a “fat stupid bitch”, but she has responded to quite a few people with derogatory and juvenile comments as well. To be clear, most of the outrage seems genuine, and seems to be mostly from family members directly impacted by the 9/11 attacks.

She didn’t have time to delete the “Twin Tower campaign” on the company Twitter page (which makes the apology on there seem VERY disingenuous)…


But she had time to update her personal Facebook page with privacy settings and a new picture of herself…


If I were her dad (the owner of Miracle Mattress), I would seriously consider disowning her, as she has effectively put Miracle Mattress out of business. Especially in San Antonio, which has a strong military presence. There are many things people can make fun of, but 9/11 is not one of them. Unless you are Trey Parker or a Florida Wal-Mart, of course.

UPDATE, September 10th 2016: Miracle Mattress released a statement which says that they are closing “indefinitely”.


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